Circumvent the direct selling industry barriers to the development of the homogenization of.docVIP

 PAGE \* MERGEFORMAT 14 Circumvent the direct selling industry barriers to the development of the homogenization of Direct sales companies and practitioners in the full view of the super interest, the two direct selling regulations in China has finally came out, the terms of which have been in China for openly engaging in direct selling or stealing business activities of the organizations, there has been a sense of unspeakable repression. Chinese-style direct sales to enable these enterprises had to face the Legislative already operating mode of self-containment, had sent to meet with some voices, but also had to adjust the strategy in accordance with legislative requirements with a view to a new round of direct marketing campaigns to win. However, some careful reading of the two regulations, we find that, in the future direct marketing environment, the homogenization of direct competition between enterprises, the trend will become more obvious, which may affect the healthy development of the whole industry harm. Let’s talk about, in general market environment in the direct marketing business What are the competitive? The competitiveness of products For direct marketing companies, the product should be fundamental for its survival, while the core competitiveness of the product has been reflected in the forward-looking products, and differences, that is, direct marketing product to have a unique selling proposition and a unique consumer proposition. Unique selling proposition makes the direct product to have the natural, concentrated, environmentally friendly, super-efficient, and can show it to sexual and other special attractions, these attractions can make the formation of direct products and general product differentiation; and unique consumer proposition is often reflected in the products of science and technology-oriented and products of the forward-looking, such as the elements of nutrition, bio-technology. Throughout, however, China’s direct selli