Coca-Cola recipe for success 30.docVIP

 PAGE \* MERGEFORMAT 13 Coca-Cola recipe for success 30 Coca-Cola in the joyful sound of air bubbles entering its second century of life. This is almost bubbly syrup product with the removal of the business community almost every top title. It is sold on the world’s most widespread, but also the most famous products. Coca-Cola the development of such a successful business can now learn from what experience? In general, these experiences not only very simple and obvious. The following are selected from its history of development and time-tested 30 successful management experience. 1. Sale of high-quality products. Products do not have to speak or fly, but it must be people with a wide acceptance of certain useful functions. Accustomed to the taste of Coca-Cola, they will find it is very easy to drink, it will make people develop a hobby. Coca-Cola can feel itchy nostrils are able to quench their thirst, there is little effect of caffeine. Some people think that it can treat headaches, nausea and stomach pains and so on. 2. To trust their own products. Make products and establish a lofty image, and make associated with occupations to become a sacred profession. Make the staff believe that a world-class products, they are the best companies for working. A salesman should have a missionary skills, and should not be a plan and only pay a salesman. Twenties of this century, Robert Woodruff to bring together all of the marketing staff, and unexpectedly announced that all of them dismissed. The next day he was in the new service sector to re-employ them, but cautioned that they are no longer a salesman, because no longer promote the advantages of Coke. They are staff members, whose task is to ensure that the soda water to become an excellent mix Coke with ice. 3, creating a sense of mystery. Although the back to create a mysterious atmosphere of morality, but it will help sales. Recently the company admitted a charge of the secret formula is meaningless for them,