Close Clone Promotion- to kill competitors differences in shape space.docVIP

 PAGE \* MERGEFORMAT 12 Close Clone Promotion: to kill competitors differences in shape space Chinese companies are best at imitating, marketing strategy and tactics of the similarity has led to vicious competition among enterprises, no doubt, this is a difference in an era of call, how to shape differences, access to non-competitive areas are any business is very important. However, we are often prone to overkill, easy no reason to hate no differentiation. In fact, any contingency thinking, we will not come to some sort of tactic in itself good or bad conclusion, the key is to see whether the kinds of tactics are used in the appropriate circumstances. Chinese marketing tactics of the similarity of the results of more than a helpless under the performance or lack of creativity to blindly follow, but the call does not mean that differentiation based on the identical total negation of similarity of the strategy is also an excellent strategy forMeans . So, here we call differentiated also rebounded a lute, from the theoretical level and the general sense, tailor-made marketing strategy for cloning, and to explore the application of the policy conditions and scope of application. We believe that this peace process differentiation, as no doubt is also very important and necessary, to avoid imitating blindness, you can make good use of non-differentiation in order to better achieve the differentiation. Here we can start talking about a case: A company is a well-known city of dairy C enterprises through mergers and integration of these two years, after a marked increase comprehensive strength, ringing in the C market has become a leading city of the brand, a true ‘strongmen’. Because of the older city, there is C, a sound, well-developed sales network, set points, sank into the milk, the main streets and communities for the first time consumers in the provision of quality fresh liquid milk. B is the star of the national dairy industry enterprises in the ‘Go Global