Cold front approaching the hotel supplies business marketing warm winter rule.docVIP

 PAGE \* MERGEFORMAT 11 Cold front approaching the hotel supplies business marketing ‘warm winter’ rule ‘Raw materials rose, sub-prime crisis, inflation, oil prices soared, agricultural products shot up’. The test of these terms nightmare SMEs in China, coupled with snow, earthquake, difficulties such as monetary tightening followed, after another. SMEs in China to suffer an unprecedented crisis. In the first half of China’s economic growth has begun to slow markedly, as of the end of June there are 68000 small and medium enterprises in coastal areas have been closed down a large number of workers unemployed, to China’s overall economy will be severely affected, concern has been the growth of small and medium enterprises enterprise itself is no longer a topic of concern. In China, the hotel supplies, as an emerging industry also not been spared, also suffered a cold spell from the world economy, the crisis has arrived, bankruptcy is coming closer, the hotel supplies business on the line between life And how to deal with economic ‘winter’ it . Hotel supplies market characteristics Different from the traditional industries, although our hotel supplies industry market with the real economy from the severe test of Eastern Airlines, but faced with new opportunities, with its own distinct characteristics: one, the hotel supplies a wide range of areas covered a broad, industry-scale large, growing faster. In recent years, the hotel into an accelerated development of tourism and integration of transition. In 2007 the number of new hotels under construction to reach 1107, which is equivalent to five-star-grade hotels have 554. Such large numbers of hotels, the hotel supplies market offers an excellent opportunity for business development. The market in short supply, showed rapid growth in product demand, market activity an unprecedented degree of professionalization of the hotel industry development trend of personalized hotel directly driving the market of product