Coloring for your brand.docVIP

 PAGE \* MERGEFORMAT 4 Coloring for your brand The distinction between a brand Another method is to use color. To establish a unique brand name will be tens of thousands of words for your choice, but only a few colors to choose from. There are five kinds of basic colors (red, orange, yellow, green, blue) plus a neutral with no distinctive color (black, white, gray). Brand, it is best to find their own symbol blocks of color, and stick with it. Like to see red, think of Coca-Cola; see the blue, we think the same as Pepsi. For the choice of colors, it is best to stick with five kinds of basic colors in a, rather than somewhere in the middle or mixed color. But what kind of colors should be used then? As the light waves of different length, red, orange, yellow, light waves longer, vibrant, exciting; while blue and green, on the contrary, the blue is peace and tranquility, green is close to blue. If you are creating the brand category, you can do so by first selecting the color, choose the color similarities with the brand connotations, such as: Coca-Cola chose the red, on behalf of vitality and happiness; If you as a late comer, then you should choose a color to contrast with the color of our major competitors, such as: Pepsi chose the blue. In addition, the use of shades of gray areas, there are three principles: ◆ The best choice of a single color; ◆ use large blocks of color, such as Coca-Cola’s red color blocks; ◆ a long time to maintain color consistency will help a brand in people’s minds left a deep impression on him. In short, find their own blocks of color symbols, is not a small matter. Let’s look at a case of failure to use color: Alpine company had launched a candy brands in China, called ‘good Lee’, the results failed, the reasons for the failure of products in addition to not handle the taste, another major mistake is that the color does not deal with the problem. ‘Good Lee’ to VC sugar and mint together to sell, one is blue, mint, o