Communication- two centers are three basic points (Part II) - the two centers.docVIP

 PAGE \* MERGEFORMAT 5 Communication: two centers are three basic points (Part II) - the two centers Daily life, many people look at product brochures to reflect the shopping: Enterprise product description there are many places to read or do not feel looked after, and many enterprise managers are also the consumer does not understand what they wanted to express the meaning of the allows planners, promoters, where ‘telling their own stories’ confused. In fact, this phenomenon with the minds of many of us to ‘self-centered’ in awareness. They write product brochures, promotional materials, planning of the case, they often use themselves as the center, did not want to mind: to write the text the reader has no sense of audience, understand it or not? , Or think they understand that other people should also understand that some of the instructions, or even confused with the book from heaven, like advertising copy. In the transmission case, the production of programs to promote the process, finally come up with an idea until they reach the production and implementation phase, those of us in the creative phase of self-centered colleagues, but also to display their ‘Yixinghuanwei Dafa’, transformed, entirely on others, as the center: This is a technical problem I do not know, the search technology sector; I was engaged in the Record, this is not my expertise in graphic design; of this manual does not provide many of the data relevant departments in time, so I did not completed on schedule, is not my responsibility. Manual do come out, when published? Who fat? Finished good and bad effects of fat? These have nothing to do with me. Be properly an idea by you and me that he was such a push to form a multi-center, no center, everyone is responsible for everyone is not responsible for the situation, eventually die a natural death. This man is still there straight complaining: you look such a good case, all these people blind to the whole. He did not think about it, as