Competitive Intelligence survey workflow.docVIP

 PAGE \* MERGEFORMAT 3 Competitive Intelligence survey workflow Competitive intelligence is about the competitive environment, competitors and the competitive strategy of information and research, is a process, but also a product of the process, including information collection and analysis of competitive products, including the resulting intelligence and strategy. First, competitive intelligence needs As the service industry, customer needs determine job content, from the customer’s competitive intelligence needs, understand the customer’s competitive intelligence needs, in order to better grasp the focus of competitive intelligence, competitive intelligence organization can better work. The author of the long-term observation and research, business development needs of the customer’s competitive intelligence can be divided into three stages, corresponding to the different needs of different stages of competitive intelligence products and services. Currently, the company’s main competitors in the pursuit of financial statements and sales reports and other materials, raw data, primarily to monitor competitors, and input-output flow of funds, and this time the main need is to gather information is the basis of competitive intelligence levels of demand, However, with the increase of primitive accumulation, government policy support, information networks and other factors affect the degree of deepening social increasing the degree of information disclosure, many companies gradually realize that to beat the competition, master data and the original file is not enough, but to control and monitor competitors’ every move decision-making level, to know ourselves and can only be yourself, this stage is an important demand for competitive intelligence level of demand, the need to provide a strategic analysis. Now, with the increasing concentration of enterprises, enhance the competitive market-oriented, only to master the rules of market competition in the m