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Community shop and then force
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Community shop and then force
The community standard overweight for newborn? Under review the supermarket format history of the development in China ten years, first standard supermarket wind and water, followed by supermarkets quickly position, dominate, and now, the standard supermarket has become a new industry hot spots. This reincarnation, are hidden behind what law? Early, supermarket more development opportunities in the market, high because the hypermarket material provisioning request, not where can shelter. First-tier cities like Shanghai, the basic shape of the old town, hypermarket property can provide very scarce. However, after 2002, the first-tier cities began to vigorously develop the real estate industry, the demolition of the old liberated areas, the new district continue to emerge, hypermarket premises conditions to meet the rapid expansion of commercial facilities. Hypermarkets with a full range of goods, low price advantage quickly crowding the market share of the standard supermarket, when the standard supermarket just in the food and non-food areas to seek living space, this substitution effect and the crowding out effect will be more apparent . Until the standard ultra-around the year 2005, transformation began to supermarkets, considered to find their own unique competitive advantage. Because fresh produce is the need to buy every day to add, and buy fresh produce convenience demanding. Convenience store convenience, but you can not expand the fresh produce; hypermarkets Despite the abundant fresh produce, but after all, average to trip you have to spend one hour up and down, it is too inconvenient; the Community Standard supermarkets moderate size items basically complete, and very close from the district, are generally convenient, the average shopping time in 20 minutes you can get up and down, and thus a unique competitive advantage. In a second-tier cities, changes in consumer demand showed
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