Competitive tool for small businesses- the scale of the impact speed.docVIP

 PAGE \* MERGEFORMAT 6 Competitive tool for small businesses: the scale of the impact speed I recently contacted a building materials industry, the boss, the boss more than three hundred stores across the country, the total sales of a billion or so in the face of the building materials industry is expected next year’s winter, a little frustrated the boss, even worse is the In recent years, home building materials industry, the so-called predators, the annual sales volume from ten million to several billion dollars, have the water tested the new materials industry, the face of these industry ‘giant’ type of competition, The bosses know what to do, I do not know how to deal with. I told this in a ‘disturbed’ state of the building owner, for SMEs, especially small businesses, in order to become bigger and stronger, is the eternal competition law ‘the impact of scale with the speed!.’ I then service Haier Group, the on the ‘speed bumps the size of’ a memorable experience as we all know, Haier was born, is a dilapidated refrigerator factory, family property is almost a complete blank, when foreign household appliances is the pack camouflage, Haier is born face is that these powerful, world-class appliances predators. Haier has been able to in just two years time, a strong foreign brands in the development and growth of cracks, the industry benchmark for China’s home appliance business, ‘Speed the impact of the size of ‘competition law denied. In 2002, an interactive training course held in the face of more than 70 middle and senior managers, Haier CEO Zhang has proposed a lot like ‘Riddles’ problem ‘you say, how to make stone floating in the water up?’ ‘hollowed out the stone!’ someone shouted, Zhang shook his head. ‘on the stone on the board!’ Zhang said: ‘There is no wood!’ to do a fake rock! ‘Everyone roared with laughter. Zhang said:’ Stone is true. ‘At this point, a vice president of Haier Group epiphany:’ the speed! ‘Zhang says with conviction:’ right!