Concept development and brand management experts thinking.docVIP

 PAGE \* MERGEFORMAT 11 Concept development and brand management experts thinking Brand on the modern consumer, like love of humanity, is now chasing the consumer to buy the brand has become instinct. It is undoubtedly recognized brand purchase behavior of marketing managers to send a strong signal, only create a strong brand to get consumers currency of the vote. Since the reform and opening up, China’s economy has seen significant development. However, we more to improve the total economy, rather than quality improvement, China is the world’s largest producer of recognized, manufacturing country, but have to admit that a small country is the brand brand weak. especially the brand equity in the proportion of the total economy did not produce fundamental change. to solve this problem, the key is that our managers must learn from the consumer point of view to understand the concept of brand development, enhance brand management skills. As the famous American brand theorists Larry Light said: the future of marketing is the brand of war, the only way is to have a market with a market competitive brands. the ultimate competition is the brand’s contest, is the operator brand battle management thinking, excellent brand management requires great thinking. Since the 80s of last century in our media began to appear on the “name brand” concept, such as “National Excellent, ministerial, provincial superior” and other brands. Can be said that this is the first in China Mainland in the form of the brand concept. The brand is known for is that people’s awareness of the brand. operators mainly through various media to expand their business or product awareness. soon as the product and service problems, most of that time not a trace of a well-known products. 90 years after the last century, people began to change the understanding of the brand, and gradually build brand has come to realize that product quality and service begins. A number of services by improving produc