Condiment marketing- manufacturers on how to find a new reseller business-.docVIP

 PAGE \* MERGEFORMAT 4 Condiment marketing: manufacturers on how to find a new reseller business? Development of new customers and find new distributors as the most basic business operational capacity of staff and colleagues but also many small and medium business people condiment manufacturers one of the largest face. Now I am in the condiment business practitioners with experience are summarized as follows when : Target Market: Shandong Taian (prefecture-level cities Ownership: Private condiment business Marketing channel: KA-based terminal, BC class, supplemented by distribution channels. Development time: June 2003 Development speed: 8 days Market Background: April 2003 is just the SARS period, the author of the enterprise as an urgent need to develop the national market, recruiting a large number of marketing personnel to market the work of front-line distributors in the development. And Tai’an City as the company’s old market, the market operational reasons, leading to invalid dealers (dealers circulation generated through January in the development of two regional manager unsuccessful, I was sent to Tai’an. Development process: The first day: to Taian is already evening, as I enter the marketing staff as a condiment Taian is the first time, so a lot of Taian is unaware, so stay hotels Taian after the map can not wait to buy a hotel waiter and chatted about the local situation: the KA class of local stores, local BC class chain, the local farmers market, local high-end communities, the local downtown section of the local large square, so that while the most basic understanding of and conduct on the map the simple label, Second and third: the Taian is the prefecture-level cities, urban areas is low, they rented a bike map of the map under the mark after the field after the market visits and research, and learn more about the brand of similar product, category, price, terminal sales, shop city and other basic conditions, while visiting a