Consumables Market Perspective.doc

 PAGE \* MERGEFORMAT 17 Consumables Market Perspective Original manufacturer is the source of the whole industrial chain consumables, supplies related to dominate the entire market. Holds the product’s core technology, with readily available, the most direct sales channel and user database, in the cost of supplies also has a significant competitive advantage, therefore, fundamentally speaking, is not compatible with any one manufacturer can replace the original manufacturer the status of the consumables! However, in the copying / printing industry in the development process, after all, there are many stages, from 1995 to 4 per minute A4-format laser printer cost more than 10,000 yuan to today’s six per minute, until sale of two thousand dollars, from a mere handful of a few manufacturers supply printer to the factory and then to compete on the 100 the rest of the supply of several competing, from the cost of a few dollars each to better the quality of the cost of a few cents, and so are the development process. The whole industry is a three-dimensional competitive environment, horizontal brands of printers have different equipment supply manufacturers, vertical supplies a variety of compatible manufacturers to replace the printing of various document-processing methods such as the paperless office and so on. In the course of development, there is a variety of opportunities to promote and cultivate the growth of compatible consumables manufacturers. As the original manufacturers, the strategies in the supplies I think we should do practical things, not holding ‘use of non-original cartridges do not guarantee’ and ‘there are hundreds of items of each product patent protection’ of the banner can be in the market, Changsheng not bad, but rather to listen to the consumables in the user’s voice, the voices of vendors. Otherwise, one day your competitors will do, and will take up strategy to fight against you on the consumables. Competitors mentioned here refers to