Contac beautiful to look at the new.docVIP

 PAGE \* MERGEFORMAT 15 Contac beautiful to look at the new In November 2000, the State Food and Drug Administration issued an emergency circular calling for cessation of sales of cold medicines containing PPA, and also announced the list of drugs containing PPA ingredient. Alleged that the human long-term use PPA would have serious side effects, the implementation of the ban and abroad are almost synchronous, showing a strong national drug control efforts. PPA Event drawing nationwide attention, the industry a marvel, it was elation, it was overwhelmed with grief. The incident, particularly in the hardest hit of Sino-US GSK, its subsidiary and Kang were two kinds of Contac cold medicine containing PPA was due to ban on the sale, which means that the plant’s annual sales income will be mercilessly cut off 9 100 million, some people cry Some people laugh, the biggest beneficiaries of this incident is the large number of traditional Chinese medicine companies, PPA event not only stifle individual brands, but also led to the public crisis of confidence in western medicine as a whole. Baiyun Mountain in the pharmaceutical companies before a busy time, Isatidis granules in short supply. Cold medicine market - a huge cake China is a great and proud country with a population of 1.3 billion, cold as a popular frequently-occurring disease, from the national leaders, down to the civilian population commoner, regardless of gender and age, admitted of no-free all year round. It was a cold a few cents to get, some people settle several hundred dollars a year more than 10 billion market capacity easily. But for some time, this huge market has not been what people really wake up, the country’s best-selling co-production by the large number of manufacturers of cold-pass and the cold capsule. The early nineties, Contac enter the market, with accurate positioning, fierce advertising campaign, as well as the precise effect of the product itself, quickly became the market’s abs