Control of the terminal leader.docVIP

 PAGE \* MERGEFORMAT 5 Control of the terminal leader As a sales representative, to fully understand the different characteristics of mobile phones Yetai, good use of their resources to serve retail stores, and then reach the realm of control. Here that the control of, that is, those who have heard you say that you advocate things people do, that’s it. Mainly in retail promotional activities for you with the close extent, the speed of new products, OTC, if the promotional activities in close co-OTC fast, it shows you have control of the terminal has been lived. 1, the large stores, to sales of There are six mobile phone retail trend of marketing and they are: centralized downtown, community service-oriented, communications market, wholesale and retail-based, commercial-type mobile phone counters, operators hall type, chain type. Have to control the six Yetai do? Is not possible, the limited time sales representatives, in the hands of limited resources, can only focus on part of the control and encounter. Therefore, we must carry out retail sales according to ABC classification. Class A sales shop in the largest of more than 500 units / month. Class B store sales is a second, more than 100 units. The rest of the shop is a C class shops, less than 100 units. A class and B class in which the sales of the sum should be equal to the total local sales of more than a general. A sales representative category as long as the captured stores, B type store, they seized the market mainstream. A relatively large type stores because of sales, the manufacturers directly, and its business relationships occur, B type stores should be covered by the dealer, some C class shops to be covered by the dealer. From the big stores, sales representatives can be relatively large sales volume, while other brands of mobile phones could be the formation of joint and several sales, and jointly promote the sales increase. However, because the big store is the focus of all manufacturers