Consumer Management and Marketing.docVIP

 PAGE \* MERGEFORMAT 11 Consumer Management and Marketing Consumer management is through consumer surveys, consumer communication, consumer education, consumer guidance, the implementation of the consumer series, to create a stable contingent of a series of practical activities to consumers. The vast number of consumers who loose the public, consumer science and management, enterprise master consumer demand, a key element to win the market, learn to consumers management is the golden key to success. A consumer management background 1. Changes in consumer attitudes. The pursuit of consumer products from the amount of satisfaction, developed to meet the quality, until today’s emotional satisfaction. Products must meet the consumer’s psychological identity, emphasizing ‘fashion’, ‘stylized’, ‘personalized’, product value is to show personality and joy of life functions. All this has led operators to move from vendors based on the Q theory of consumer-oriented conversion. The consumer-oriented and sometimes there is a certain blindness, because not all consumers to adopt a rational consumer behavior, more of a sentimental consumption, and thus consumer demand gave rise to many difficult to determine and control the factors that caused many difficulties to manufacturers. Therefore, in order to strive for a stable customer base, establish good customer relationships, there is a need for consumers to manage. 2. Productivity levels. Low levels of productivity, lack of supply of goods cases, the consumer behavior in an orderly state, through the ticket line up get the needed goods. This forced consumption, encourage consumers to turn around the company. With the higher productivity levels, the supply of enrichment products, consumers will choose products based on their grasp of consumers will become the important work of enterprises, enterprises should focus on the consumer to switch. However, blindly around the consumer, then the business in a very passive position