Consumer promotion tactics designed to.docVIP

 PAGE \* MERGEFORMAT 17 Consumer promotion tactics designed to 1, consumer promotions and tactical thinking 1, dynamic adjustment, flexible use: Each marketing method that has its own characteristics and conditions of application, their use is not static, and different products, industry, market and competitive situation, stage right marketing tactics are the different requirements The key is to make a thorough understanding of market conditions, according to the characteristics of different promotional tactics arrange suitable combinations, so that marketing tactics can adapt to the specific requirements of different market phases. 2, fully integrate various marketing tools: Marketing Sales promotion is an important part of the process, but in the current market in an increasingly competitive situation, relying solely on sales it is impossible to establish a competitive advantage, in a large number of brands under the impact of the clutter surrounded by information, we must implement the strategy of integration, the promotion and advertising, public relations, events and other means of communication to be fully integrated in a unified strategy to play a together under the guidance in order to establish market position. Studies have shown that promotions and advertising, public relations and other forms of integration, the promotion of their produce is far higher than that of promotions. 3, involved in a simple and feasible: the successful marketing tactics must be the most widely used form of consumer participation, but to attract a large number of consumers to participate, we need to simplify all the procedures, so that consumers effortlessly, in today’s fast-paced society, consumers are not in the mood for trouble interested in the activities; while for the implementation, only a simple procedure was easy to control, its maneuverability was strong, and the operation can be put in place, and the results can be guaranteed. 4, promotion, creative themes: I