Consumer psychology and behavior change in the digital age.docVIP

 PAGE \* MERGEFORMAT 12 Consumer psychology and behavior change in the digital age Consumer purchasing psychology and behavior in the digital age began truly to consumer demand as the leading consumer online shopping will have the greater power of choice and freedom than in the past, especially according to their characteristics and needs on a global scale within to find their products to meet, without geographical restrictions. Because of this, online shopping in the 21st century, all kinds of marketing of the fastest growing and most promising area, but to truly personalized marketing in the digital age, you also need in-depth understanding of consumer purchasing psychology and behavior. Special emphasis on marketing in the digital age consumers shopping before the mental activity is generally believed that it is divided into three stages: determine needs before buying, learning and evaluation of alternative face of the digital age can be understood as the three main activities: 1: demand to determine its informal nature and purpose of the cognitive, the information may become an inducement to buy motivation this time, consumers viewed the target site is most often familiar with the site login. Of course, they may also be nomadic wandering the Internet, found their own points of interest will be collections or subscriptions. Search: learning before buying. It through a search engine to find and collect a particular brand and product information. Consumers from the search results when search access to a number of different sources of information, its effectiveness depends on the keywords and other search signpost The information collected in the search helps consumers to find a brand, a commodity more new information. : That is, alternative evaluation. It is the specific information in the information set of the large amount of information to judge, so as to achieve the purpose of the brand and merchandise compare. Actually compare to belong to the pr