Consumer Psychology Analysis of Middle School Students.docVIP

 PAGE \* MERGEFORMAT 7 Consumer Psychology Analysis of Middle School Students A survey shows that in all consumer groups, high school students to buy the highest frequency, although compared with other consumer groups, individual students to purchase a single low value, but the consumption patterns of these groups closer, more easy-to-market management. In fact, they attracted the attention of businesses for another reason - high school students will become tomorrow’s consumer market, the main characters. Students generally do not have economic autonomy and spending power, can control the amount of consumption is limited, and many come from the family to give, such as: pocket money, New Year’s money, the parents of the award, specific consumption, given the economic aspects, of course, such as part-time or to be a result of outstanding scholarship. And therefore the analysis of secondary school students of this consumer group, also it should be on your home environment. Middle school students between the consumer and the impact of household consumption: A complete decision-making power: that students be able to share complete control over some of the money, such as books, CDs, clothing, sporting goods, hygiene products, snacks, small electronic products such as relatively small amounts, they have little to do with the other family members when the goods owned by the decision-making power. Only in this case high school students is the complete product to consumers, the general secondary school students within the meaning of consumption analysis Jizhi pairs of students have full decision-making power consumption analysis. 2, participation in decision-making rights: on the part of the consumer may have little to do other family members, but the higher amount of money involved, so that the individual consumer decision-making power to reduce the family’s power began to increase. Such as purchase of computers and other valuable electronic products, personal tra