Consumer qualitative interviews- Looking for a new product concepts jump.docVIP

 PAGE \* MERGEFORMAT 18 Consumer qualitative interviews: Looking for a new product concepts jump All along, the enterprises to find a jump of new product concepts and spare no efforts, awake at night! Enterprises generally able to consider ways and means is often the first in-house brainstorming, extensive mobilization, hoping to resolve the internal positioning of new products and concepts extraction; there is a wide range of industry-service experience to find the wisdom of industry companies to participate in joint Extraction of new product concepts. Must admit that our industry experts on the concept of extraction is still there have been many creative concepts and ways of thinking, but due to a strong work pressure, many experts have been allowed to degenerate into ‘noble’, the Chinese market is not a more familiar with, but is becoming increasingly familiar with the vast number of consumers in many product concepts are closely related in their eyes become increasingly estranged. How to solve the poor’s disease expert life experience, how to close a creative way to communicate with consumers and experience, how to find enough to allow consumers to jump up and lively splash of vivid-oriented concept, we recommend an effective way, through the multi-level , multi-angle qualitative interviews with consumers to find a new product concepts jumping. * Childish closed brainstorming In China’s advertising industry, there is a tradition that is ‘closed brainstorming’. Elite group of ads will be concentrated in certain locations, to conduct closed-end collisions, hoping to elite social experience, business experience, or in sentiment spread of new products, the concept of extraction, or get inspiration for new product ideas. In the Chinese market hungry nature of market conditions, circumstances, this method does not matter right or wrong, because the Chinese consumers seem to newborn babies. What all felt fresh, and the product is not highly competitive, consume