Consumers can create the perception of value-added products.docVIP

 PAGE \* MERGEFORMAT 28 Consumers can create the perception of value-added products The best selling product is not necessarily the best quality products to fully explain the product to have merit, the consumer must also be perceived only when the product value and the value consumers perceive the combination of can be docked on strong sales of products will be sold. customer satisfaction continued strong sales of the product sales will have a decisive significance. Customer satisfaction = customer’s perception with experience / customer expectations, the higher the molecular customer perceptions, higher customer expectations, customer satisfaction. Products formed by the three levels, divided into core products, packaging, extended products. Customer perceived value of products mainly refer to the product from the positioning of the customer to get the full benefit of or met, is divided into use value and spiritual value. Customer main sources of the value of a product, service, personnel, and image. customer cost mainly refers to the customer in order to obtain the total expenditure on this product, including the cost of money, time, cost, energy costs, psychological costs of Deng Deng. Travel business business people living housing (such as Home Inns: Tolerance for business people to build affordable housing business, put in the hall, reading room set up for business book for business travelers who love the evening or on weekends when there is You enjoy, placed next to photocopiers, if you see some wonderful books can be copied down, ten less than free. in the hallway or corridor there are business celebrities celebrity famous slogan, in the housing in place with comfortable beds, with a little computer and network access at any time to learn to relax , (basically stay out of security considerations, do not like living with strangers, so the single-based, space too is a waste of space. to make room out there in the single outside the drawing room, put