Consumers not an expert.docVIP

 PAGE \* MERGEFORMAT 6 Consumers not an expert Many enterprises in the new product development, great efforts are often looking for experts on the products for testing, even in the media is also to certain experts, the assessment as a product promotion weapons. Obtaining expert certainly start the next great efforts to start after a large number of available resources for product promotion, but after I follow these products have found that these products have emerged which consumers do not draw a large audience of experts applauded the phenomenon, the result is the perfect product if , but ended in failure. I last year in a food business, the business owner showed me great interest in a product that the product has been requested by many experts to conduct tests, the results certainly very good, very soon after the listing will open up the situation. But when I asked whether this product consumer testing, the boss said experts have already spoke highly of this product, please do consumer testing that is not redundant. This product, however, vigorously promote enterprise eventually announced after the failure of the simple reason that the expert evaluation of the product is high though, that is put on the market, consumers do not buy it. In the eyes of many enterprises, excessive superstition, and a minority of experts. Yes, the experts through their own grasp of professional knowledge, to make a product to test and judge is the companies new product development can take a good measure. But the problem is the companies to develop new products to market, the ultimate test of consumer acceptance, if the consumer product is not approved, then we will decide on this product in the market, there can hardly be as great, or even blunt speaking, experts, after all, can not represent the interests of consumers, experts can only be a part of consumers, companies to develop new products ultimately not just to allow these experts to the purchase and consumption. For the