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Consumers who have been times when how do we do marketing?
Advertising Why are not working?
Why are more and more difficult to consumers Huyou it?
Why are more and more channels, do not listen to greet it?
Corporate promotions, consumers are increasingly reluctant to take part in why?
Business end price cuts sales, sales growth is also far below what it once was why?
... ...
The face of a series of puzzles, many companies had the same feeling, why his fortune the old resistance to the experience of the new problems which they face more and more No matter, even the effectiveness of it completely! ?
Why?
All marketers have had to think about the issue!
Some so-called marketing experts, gives some explanation, such as:
Market from a seller’s market into a buyer’s market, people are aware of this earth; level a bit deeper, and that the consumption structure of China is now moving from food, clothing to housing, upgrade, used to be seeking full, there is an good; again the deep-level point, saying the industry turning point appeared. Opportunities in the inflection point, we should grasp the inflection point should Shui and changing, but this ‘Shui’ with what a difference it before, I think these experts had not toss clear, long-winded I am Mo Naixing imagine what will happen, on her own calculations.
Why?
I will state in detail the development of a Chinese 30-year history of the trajectory of marketing: the relationship between age (78 years -88 years, mainly depend on a number of red capitalists started to take the government approval, not to mention marketing) - bold age (88 -93 years , also known as the opportunity to age, mainly because some dared to break the iron rice bowl to sea a ‘bounder’, marketing the original state, is a bold marketing) - Advertising Age (93 years -97 years, the initial product supply and demand balance, marketing bud, advertising is a marketing ) - channel age (97 years -03 years, an initial oversupp
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