Consumption patterns in rural areas urgently need to upgrade appliance market.docVIP

 PAGE \* MERGEFORMAT 5 Consumption patterns in rural areas urgently need to upgrade appliance market ‘Rural home appliances consumer market has shown practical demand for home appliances bullish, higher penetration rates; but for enjoyment appliance demand is driven by consumer attitudes, income and other inhibiting factors in urgent need of home appliance manufacturers, retailers and further guide the development characteristics. ‘Recently, the domestic home appliance giant Suning Appliance Chain officially released in Beijing, China, From EMKT. rural household appliances ‘2009 Consumer Survey’. As the first consumer trends for rural household appliances investigation report, upon release, or caused widespread social repercussions. The report shows that the current penetration rate of rural families in very different kinds of products. TV, the highest penetration rate of mobile phones; air-conditioning, digital, computers and other products have the lowest rate, not yet reached the popularity and consumption level. Demand characteristics of consumers in rural areas, the report pointed out: quality assurance, cheap, the product is guaranteed after-sales maintenance, accessibility, home appliances category is complete, selectable multi-effects such as rural consumers buy a major appliance purchase decision-making factor. Reported that the appliances to the countryside as a stimulating consumption and expanding domestic demand, an economic measures, but also benefits farmers a livelihood projects benefiting the people. In policy promotion, the promotion of rural household appliance market will play an active role, to further promote the rural household appliance market by ‘universal model’ consumption patterns to the ‘universal model’ mode to upgrade. The report showed: rural consumer appliances have polarized the situation of life, CRT color TV sets, washing machines, small appliances and other traditional categories generally a longer time to purchase home