Consumers- lie to you top university.docVIP

 PAGE \* MERGEFORMAT 7 Consumers: lie to you top university Numerous research reports show that consumers to buy beer, the top three decision factors are: taste, brand, price, China’s countless beer marketing companies are convinced that this conclusion, but it really is a successful beer brands in accordance with this Theory of operation and successful few. We always liked this kind of education our market staff: customer is God, but for consumers, God-style consumer experience is exactly what should be, it is a very difficult concept to define, let alone GOD (God) would have is a letter of imported goods, it is hard to have any feeling of intimacy, but at least we can be certain that today’s consumer is more demanding and more elusive. Point of view: Beer consumption in perceptual decision-making, consumers lie to you top university we often do consumer research, when the beer used in two ways, one is in the streets, food and beverage outlets random interviews with consumers, one is a professional forum way to understand the results of two kinds of very different food and beverage outlets in the street, when to do separate interviews, consumers can confidently tell you, ‘I was to choose this brand, I do not know why other people drink this, So, I’ll drink ‘; and professional perspective, it means the forum, consumers all of them have become polished up,’ I will consider taste, brand factor ‘, for the price, consumers are ashamed to express their consider, for beer companies, how do we look at the results? Consumers really understand the flavor? The highest quality products will ultimately win the market, win? If it is really like in the world, there is no ‘marketing’ are necessary, as long as there are good technical and workers, and produce a better product can be a Should be recognized that ‘quality’ or ‘better products’ used to be a good idea of corporate marketing, when the competition in the market at an early stage, when the mixed quality of product