Consumers emotional triple jump.docVIP

 PAGE \* MERGEFORMAT 18 Consumers emotional triple jump AIDA from the attractive, interest, decision-making to action is a description of the process of consumer buying behavior. AIDA process also implies a time sequence, a comparison process, a more deep-seated emotional tendencies. The time sequence is the gradual deepening of learning and memory, compare the process is relying on the product knowledge and memory, in a number of brands to make a choice, emotional tendencies are the basis for decision-making factors that have product features, and more emotional imprinting. Therefore, the marketing function is through a series of advertising and promotion, strengthening memory, in the minds of consumers differentiate products and brands out of the location of the establishment of emotional foundations; activities through the sale of on-site and brand experience to participate, so that the consumer brand the gradual deepening of emotions; and consumer experience as enjoyable process, invite friends to participate in sharing, generate word of mouth communication, the formation of emotional escalation and dissemination. From the concerns gave rise to memory, to the emotional depth to achieve consumption, use and share with friends, can be attributed to emotional experience for the MEA model (shown in Figure 1), which is to create an atmosphere through the dissemination and sale of the establishment of the consumers ‘memory of focus’; through the Activities involved in the initial product experience to realize consumers ‘emotional integration’; and eventually to the consumer’s long-term use, psychological ownership, and introduce a friend to share, but also the process of consumer spending sentiment of the triple jump. First tier: the memory of focus - attention, interest and memory is the emotional foundations of Contribute to memory focus, needs to allow the project to create an atmosphere to a whole face appeared, from the integration of media coverage a