Consumer-oriented way the brand a century.docVIP

 PAGE \* MERGEFORMAT 4 Consumer-oriented way the brand a century ‘Classics’ is the ancient Chinese history and culture of the canon that I recently re-turning read ‘Mencius’ on the Lianghui Wang, Liang King Xiang asked: ‘Who can do a unified world’? Mencius A: ‘do not like to be able to kill the emperor unified the world’, Mr Leung King Xiang asked: ‘Who to respond to such a monarch, he does’? Mencius Answer: ‘the world did not not respond to him, such as Qi Bayue between the seedlings, if it does not rain a long time, then they are naturally withered, but if the burst of heavy rain season, seedlings were growing up it will again flourish , and like this Who can stop to live in? the monarch and today many countries, almost all like to kill, if one does not like to kill the monarch, then the world’s people will be looking forward to this stretch her neck to save the love of the monarch the common people like allegiance to him and have followed him go, like water, pour down, like, who is there to live it guards’. Mencius this passage on the change of dynasty in Chinese history is an iron rule, although the Qin Shi Huang unified China was relying on rogue operation, but still regard the people as worthless, such as cattle and sheep, in the extortionate heavy, ignoring people’s livelihood under the action of a variety of factors, span of 15 years was replaced by the Han Dynasty, whether it’s Han and Tang Dynasties, Song Ming and Qing dynasties, after such a change almost every dynasty, the rise and fall of each dynasty are known for their people’s attitude towards the people of the value of turnover as a starting point began. I study of brand management for many years, Chinese enterprises lack the real reason why a century-old brand, the main reason is that the domestic brands are in order to ‘I’ oriented, ignore the consumer experience, performance-Heroes of multiple factors such as evolution. While many companies website, an information leaflet on how to talk