Consumers like what kind of air-conditioning.docVIP

 PAGE \* MERGEFORMAT 5 Consumers like what kind of air-conditioning Air-conditioning has been known as China’s largest appliance market potential, ‘a fat’, all air-conditioning manufacturers in order to compete for the market, price wars, technological warfare, the concept of war, war of words fought fiercely, making air conditioner market crowded. According to statistics, China currently has nearly 400 domestic air-conditioning manufacturers, annual production of 15 million to 20 million units, while the annual demand of the market just15000000 units, it is called air-conditioning industry in 2002 is China’s’ most dangerous ‘year, air-conditioning market is already filled with smoke. Air-conditioning manufacturers and consumers face the competition brought about by fisherman’s profit, is sit back and enjoy it, or do anything? Recently, the zero target network () survey commissioned by 12:00 the next year to buy air-conditioned conducted a survey of consumers. The survey in Beijing, Shanghai and Guangzhou, three major cities in the street stopped by to visit in the form of air conditioning for 333 potential buyers for a visit. Air-conditioning styles in consumer choice, ‘Wall’ to be the preferred air-conditioning, and far ahead in the cabinet. Secondly, 17.1% of consumers would choose to ‘Tank’, and for the ‘Window’ and ‘home central air-conditioning’, were less interested. It appears that the smaller space is a wall-mounted air conditioner air conditioner market is still the mainstream. [/ ceter] Brand selection, Haier became the first choice of consumers when purchasing air-conditioning brand (28.8%), followed by Japan’s Hitachi (8.4%) and Mitsubishi (7.2%), China’s Gree (7.5%) and beauty (7.2%) have also been part of the consumer’s preference. Thus, the specification implemented by Haier air conditioning, the whole model, product mix diversification strategy did attract the attention of consumers at different levels. Consumer preferences acr