Consumers have brand loyalty do-.docVIP

 PAGE \* MERGEFORMAT 10 Consumers have brand loyalty do? Compile / Zhang Miao Consumers have brand loyalty do? ‘Management Journal Special Report ‘9 months The importance of brand, live in the 21st century we are no one would doubt. Brand marketing is not only the starting point is the root of many companies. Brand to consumers in the end, what kind of role playing? Model from the market research company TNS consumer electronics brand influence the investigation, you can get a glimpse of clues. The survey found that truly cares about the brand and has Xinyousuozhu Taiwan consumers, only about 21% of all, of which 14% are located in the ‘dead set’ area. These people are usually extremely care about the brand, and only one brand of a soft spot for other brands are usually dismissed. For the ‘dead set’ and ‘passive attitude’ of consumers, marketers should try to highlight the brand identity will be out, so that the user is the spirit of the brand (Brand Characteristics) deep coating; the same time, for the ‘passive attitude’ of consumers, marketers should try to play strong ‘first reference to brand awareness’ (Top of Mind Awareness), because of their sense of participation for that category is not high, they need to be in a passive unconscious under the brand traction. As with the ‘brand co-existence’ and communicate with consumers, marketers need to know apart from this group of people care about the brand value, the importance of these people need a better understanding of product characteristics. Because of their minds, and do not have a super-strong brand, therefore, the battle may need to extend all the way from the brand to the product, and even the price and services. Of course, if they can find the ideal brand requirements and expectations, and competitive brands to further differentiation of the segments, you can be part of a smooth transition of consumers from the region to ‘dead set’ segment. Those ‘seeking a second spring’ of consumers, it is c