Consumer-oriented collaboration is the starting point for companies.docVIP

 PAGE \* MERGEFORMAT 11 Consumer-oriented collaboration is the starting point for companies In an organization, if the strategy and tactics can not be together, certain things will bring about development and to promote resistance. Cooperation between manufacturers are mostly very loose contractual relationship exists in strategic differences. The two should be a concerted, manufacturers need to pay attention to consumer-oriented marketing mode transition from channel-driven shift to brand-driven, if the dealer at this time still in the business channel’s way of thinking, it is doomed to be abandoned by manufacturers . From another angle, if the dealer’s change in business thinking, mind to a thought, then the force would move one to make. Dealers have to make efforts with the manufacturers in marketing ideas on the unification of resources for both sides in order to provide the basis for re-integration. In other words, vendors priority is to work out both services on its own can be subordinated to each other’s strategy, the strategy must be conducive to the formation of their own competitive advantage, to keep up with the times. All this must be based on a consumer-oriented basis. Consumers need to give priority to Depth distribution and marketing channels, the external flat major environmental changes, this metaphysical tendency, in fact, implies a mature marketing, marketing activities are more close to the consumer, consumer-oriented atmosphere is growing. Because the channel flat necessarily mean that manufacturers will be gradually reduced level, but does not mean that necessarily weaken distributors, manufacturers have the choice to determine criteria for brokers who controls the number of terminals and even consumers. If the dealer can not control the terminal, can not control the consumers to resources, I believe he must be the victim of this revolution. Dealers keep manufacturers, it is better keep consumers Almost all products are really selli