Consumer PR - so that zero distance of communication products and consumer.docVIP

 PAGE \* MERGEFORMAT 7 Consumer PR - so that zero distance of communication products and consumer Consumer PR emerge in recent years, the marketing term meaning literally and consumers actually want good relations with its meaning is through the promotion, organizing promotional activities such as marketing tool, close the link between consumers and products, emphasis on consumption experience, so that consumers from the product the appearance of the image, internal quality, the use of performance, ease of purchase and many other aspects of the product produced a clear awareness of spending habits in order to cultivate a kind of marketing behavior. Rational and effective consumer public relations, could enable consumers in the shortest possible period of time, access to the products, and the first time, affecting the mind of consumers in order to achieve the dynamic between product and consumer communications. Therefore, consumers can do public relations, is related to a product promotion, marketing or business success or failure of an important link can not be ignored. Consumer public relations, the most taboo thing, is to ignore the feelings of consumers. In the actual marketing campaign to deceive consumers have of the (such as the EU Code of the floor), to mislead the consumers (such as certain health care products), intimidation of consumers (such as some pharmaceutical products), to consumers under the cover there are also the (such as pyramid schemes). These products may be a time to wind and water, but ultimately that would definitely be discarded by consumers, which was subsequently out of the market, and some managers and players even have to be punished by law. This part of the company apparently did not realize the importance of consumer public relations, the opposite will be the consumers, the antithesis of the product, the result is self-evident. There are some enterprises that through advertising, is sufficient to enable consumers to generate