Consumer perception of contemporary strategic thinking of updating and Marketing Innovation.docVIP

 PAGE \* MERGEFORMAT 4 Consumer perception of contemporary strategic thinking of updating and Marketing Innovation The 21st century information explosion, fast-changing business environment is facing unprecedented changes, the most important thing is marketing to consumers under the concept of updating the strategic thinking of innovation. It is precisely in order to adapt to this changing environment, development and change. Here includes both the concept of enterprise marketing innovation and marketing strategy, innovation, and also includes the design of innovative marketing strategies, the core of creating value for consumers. Only in this way can enterprises have excelled themselves, forming the core competitiveness. Marketing, innovation and strategic thinking of one: management theory from a focus on the enterprises themselves to be concerned about consumer Today, the rapid development of the global economy is changing the whole society and the marketing environment, changes in the environment have forced companies to re-examine the existing marketing idea, and thus establish a new marketing idea. In a market economy, all in the final analysis, failed way of thinking fails, the mode of thinking if we can solve the problem of this origin, no matter how powerful rivals eventually will be able to defeat it. The so-called marketing concept refers to the activities of enterprises in the marketing process, the operator held the position, views, attitudes and ways of thinking combined. From the marketing view of development and changes in the environment, corporate marketing idea through the production-oriented, product-oriented, marketing-oriented and strategic marketing direction and development of four evolutionary process, the corresponding business philosophy is the product concepts, marketing concepts, marketing and social marketing concept and strategic marketing concept. One strategic marketing concept is the past 10 years evolving and increasingly