Corporate media strategy behind the decision to force.docVIP

 PAGE \* MERGEFORMAT 10 Corporate media strategy behind the decision to force Today, the Chinese market increasingly competitive and changing environment in need of a viable business, put forward a higher input of resources to the market requirements. Today, Chinese enterprises can no longer be as before, by virtue of the market a lot of opportunities, free resources in the market, a Caesar, you can get a good growing. Media resource allocation for businesses, too, environmental change, requested that the media companies tend to put more and more scientific and rational, and enterprises to survive the pressure on the efficiency of media delivery and set higher requirements. This phenomenon of the media launch for the part, I come into contact with a lot of corporate executives, business is not a small-scale local development companies have a common emotion, big cost support, the media can, of course science budget ah! ? It seems Bianji remarks, in fact I think it is difficult for Chinese enterprises on behalf of the Land Rover, enterprise development, development is an important aspect of marketing, advertising strategies of SMEs awareness continued to rise. Fast-growing Chinese market and Chinese enterprises, has been a dramatic period of transformation, the Chinese market and the rapid transformation of Chinese enterprises, decided to launch a marketing advertising medium complexity. The degree of complexity is by no means vertical yung words. The complexity of the market opened this layer of the veil, we can find a decision of the media launch of the law? In the end is what determines the strength of today’s corporate media put it? I think that the Chinese market presents the media put the power to choose and decide the types of features, Road to mutual encouragement. Media delivery options Naishi implementation of enterprise strategy and tactical action Case: the strategic decision to launch the media JLF’s Mid-Autumn Festival From the above case,