Corporate personality.docVIP

 PAGE \* MERGEFORMAT 9 Corporate personality English  Kevin Thomson / Wen, Cui Jiang Wei / translated Intellectual capital is knowledge in the future emergence of new assets, they are the master enterprise and used to create wealth of information. Peter Drucker asserts that knowledge is replacing capital, became the driving force for global enterprises. However, knowledge is only the two most important assets of an enterprise in the first and the second is a feeling, beliefs, cognition and values constitute the hidden resources of ‘emotional capital’. Emotional capital for enterprises considerable wealth, but awareness of inappropriate emotional capital may also destroy the entire enterprise. Enterprise development, the focus is being shifted from the intellectual mood. In the last century, that the old view, the company has experienced transformation, including: From the calculation of staff time to the business process reengineering, from a focus on production to focus on quality, from low tech to high-tech, from the reliance on human resources to reduce staff and reduce costs. But now my idea is that all these amazing changes - all reasonable and scientific management methods are just an assumption. Enterprises must get down to the completion of all this logical thinking part of the brain hemisphere in value, quality, technology-based innovation and stuff, otherwise, only to die. They must also be at the same time in the virtual and the actual environment to do these things. How they can be done to succeed? My view is, they must be efficient management of intellectual resources, and ensure that each employee loyalty to the enterprise, which is at the same time grasp the rational and emotional. Intellectual capital: the knowledge workers in mind Intellectual capital refers to effective information disposal companies, which covered the time, money, training, data, operating manuals, specifications, processes, policies and other aspects. It is easy