Cosmetics dealers dilemma.docVIP

 PAGE \* MERGEFORMAT 5 Cosmetics dealers dilemma A cosmetics distributor in operation since 2004, is currently facing difficulties, that is, after the enterprises have been growing rapidly and facing a sharp decline in sales of passive situation. In recent months, meager sales, up and down panic. More seriously, there have been living beyond their means, but there is no solution. Do companies have entered the Chinese private enterprises, the average life of 2.9 years? Yuxi dealers led his team listened to the author’s lectures, invited to share their business, hoping to find a solution. Interviews: Yuxi a total offices, set up a manager, an assistant manager, marketing director of eight employees, including part-time and full-time two types, which accounted for the vast majority of part-time. The specific number of employees is not clear, simply because they are occasionally to look at. There are several points, mainly located a few beds, as customers cosmetic use, but rather spartan. Has a meeting room that can accommodate 20 people. As the products are cosmetics, these people are female. The day of the exchange program to four marketing director, but only the three individuals. Manager and assistant manager came. In order to understand the situation, I have listened to their present situation. Zhengzhu Ren has been working in this field for three years, which is involved in the earlier part of this product and have their own work. Now have their own store, an area of more than 80 square meters, but is open three days, two days of closing state. Reason is that no customer is interested. Be more specific then asked, when the site when he likes quiet, also selected the remote places. I had no idea really would be so quiet. Although to do promotions, hair ads, but that no one knows. It was assumed that there are many people living around the district, the level can be, thinking that there is a consumer group. But there is more traffic than the flow of peop