Cosmetics stroked my face not only the spring to.docVIP

 PAGE \* MERGEFORMAT 15 Cosmetics stroked my face not only the spring to China Cosmetics In just ten years, experienced a small to large, from weak to strong, from the start of the lone warriors to today’s one-third of the world situation, from one side reflects the intensity of competition and the market’s relentless. Business is war, survival of the fittest laws of the market makes this even more competition in the industry characteristics. Brand and corporate image to become the focus of competition; and correct market positioning and a variety of effective marketing tool is a magic weapon for winning the enterprise market. A brand War - As everyone superior? As everyone bad? Brand, in the modern commercial warfare society, no longer is a ‘sign’ so simple. It is a kind of intangible assets, leading to the market’s ‘green card’. Chinese cosmetic course of development in this decade, and other industries, competition in the form of struggle from the beginning of product development to depend on the product positioning, market positioning, trying to use marketing techniques to open gaps in the market, until today, the brand war. At present, China’s cosmetics market, the brand pattern do? Industrial and commercial markets in accordance with national trade information network for the national 133 major department stores in March of merchandise sales and market coverage of the latest sort the list in the hair salon products, the the relative market share position was followed by the top few brands are as follows: Rejoice 34.8%, 16.3% Head amp;amp; Shoulders, Pantene 15.6%, Lux 9.2%, Ya-6%. In addition, the Oil of Olay, Pond’s account for 20% of the skin care market. The above information is not difficult to see that foreign brands in the Chinese market has a strong market competition, played a market-oriented role. In addition, the foreign brands in China’s development trend is unstoppable. A number of international well-known cosmetics companies are very pos