Corporate brand identity change principles and skills.docVIP

 PAGE \* MERGEFORMAT 9 Corporate brand identity change principles and skills In 1969, when the labor #8226; Fisher created a Gap clothing brand, brand flagship young people like to dress casual fashion, and soon a household name in the United States, soon to enter the international market, today in China, Gap also has numerous fans, the Chinese translation for the “cover Pu.” Although the Gap clothing prices are not low, but with excellent quality and give young people a unique brand experience, in the world are regarded as first-class fashion brand. can is such a master brand, own goal recently, a new brand in the replacement of LOGO heavy fall and when. October 2010, Gap official site in its new brand identity suddenly released, replaced by a 20-year-old, known for the vast number of consumers favorite legacy and identity. But consumers do not recognize the new LOGO, published on the website is just a short few hours, there are numerous consumers to challenge the new logo on the Gap and against - the grade is low, vulgar, crude, unlike the clothing brand, somehow ... ... evil voice loud and clear assessment, less than 30 hours of the time, only in the social networking site Facebook, there are hundreds of thousands against the Gap new logo, or even the immediate consumers personal blog, micro blog to display the image of their own design Gap logo, many programs are very professional, There are many supporters. also opened a website specifically to enable consumers to design and upload their own favorite Gap brand image, the results of enthusiastic participants. more was found, this is a great potential, and so set up a website There is a website called “Gap logo generator” software, as long as the viewer in the software window, enter the letters you want, the software can automatically generate a Gap brand identity-based personalized LOGO. The Web advertising is more outgoing: “Why pay big bucks to hire an expensive remodeling LOGO for your company to do?