Convenience foods to create a second temperament.docVIP

 PAGE \* MERGEFORMAT 14 Convenience foods to create a second temperament The question: convenience foods, is still the mainstream foods? In recent years, rapid economic development, the pace of life speeds up, spawned the emergence of convenience food and huge business opportunities that give the business to follow, the introduction of foreign advanced technology and domestic convenience food business in large scale, professional operation, so that the whole industry showed steady growth momentum, so that convenience foods accounted for more than half of China’s food market, Rivers and Mountains. However, in the CBCT Li from brand marketing agency view, seemingly calm surface of the lake, in fact, bears potentially dangerous undercurrent, ships boat could sink like a stone. Convenience food is a fast-paced product of the times has brought us convenience, while its own ‘taste of a single, low-nutrient’ image is difficult to change, many consumers and even put it as one of the top ten junk food, France , Italy, the United States and other developed countries gradually slow the rise of Marxism hot meal is sufficient to prove this point. Of course, many companies may not think it: McDonald’s, Coke and other food has been questioned, not those who still eat, such as weaving, crowds do? Indeed, the big brand’s unique brand of content and rich product category, not enough to pose a deadly threat in the short term, but those who had no grounding on the growth of food businesses? When we are faced with numerous questions and demanding consumers, we have what would it be able to turn the tide? Breakthrough: the times of the value innovation In such circumstances, to break the inherent convenience foods in the minds of consumers shape, round shape convenience food second temperament is very important. What is temperament, is a physical, psychological and other relatively stable personality characteristics, from the inside to the outside to lead the trend of the valu