Convenience stores how to do promotion-.docVIP

 PAGE \* MERGEFORMAT 6 Convenience stores how to do promotion? The rapid development of convenience stores, has attracted growing attention. But this new Yetai characteristics of convenience stores has led to lack of awareness in the convenience store business a number of problems emerged. There are two very outstanding performance: a buffet of convenience store operations, and the other is a supermarket of convenience store operations. Of these two errors reflected in promotions on the philosophy, that is, the following two kinds of errors: Wrong one, do not do promotions Convenience stores, commissary business-oriented people think, convenience stores is different from the supermarket, consumers are more than the vast majority of residents living near main reason people come to the consumers seek convenience, saving time, so these consumers will not do promotions come. Error 2, large supermarket price promotions promotional model-based Business-oriented convenience stores, supermarkets, others believe that our business is not a lot of goods and supermarkets more than in the difference between us and some commodities in supermarkets also have, so promotions can be learned as a large supermarket price to attract more consumer-oriented persons. From the convenience store a consumer’s point of view, the price is definitely influence consumer purchases an important factor. However, according to Cao Cheng Taiwan scholars empirical study of consumers in convenience stores, a group seen on the price of particular importance to consumers. Such consumers to convenience stores, the main motive is to pick up cheap, buy special merchandise. To such consumer accounts for about 22%, but their shopping frequency is very low, so they are not major consumers of convenience stores, convenience stores, sales of the contributions are relatively small. However, from the results of empirical research perspective, those who create the overwhelming convenience stores are a few