Corporate brand image.docVIP

 PAGE \* MERGEFORMAT 26 Corporate brand image [Abstract] The brand image is the most valuable intangible assets and management resources, but also profit enterprises in the fierce competition in winning magic weapon. Increasing brand awareness with the economic development, the market players. Increasing number of enterprises to increase brand intangible assets invested and established a good brand image and corporate image. enterprises in brand image building process, usually there will be many problems, such as lack of awareness of the brand strategy, wrong brand image cognition, unrealistic shaping methods, to the corporate image shape bring many adverse effects. authors comprehensive description brand image definition, based on the content, pointed out the flaws and shortcomings of the enterprises in brand image, and put forward remodeling such as brand awareness, optimizing the design of the brand, the development of rational planning of brand development solution designed to explore national enterprises to create a strong brand image, so that the national companies maximize brand equity, maximize brand value, brand culture to maximize sustainable development of the Road. [Keywords] corporate image brand image 1 Introduction Continuously improve the quality of life in modern society, the people according to the trademarks recognized brand shopping has become the current trend of development, entrepreneurs branding effect to bring more and more attention to the huge commercial interests. The formation and development of the market positioning of the brand group represents a level of national and regional economic development, but also a symbol of the country’s economic strength. Market strategy and brand image of surging corporate image. Consumer “brand” will naturally become people yearn choice after China’s accession to the WTO, the development of enterprises face is covered with a media, communications and network global “information age”,