Cracks in the ice wine breakthrough strategy.docVIP

 PAGE \* MERGEFORMAT 28 Cracks in the ice wine breakthrough strategy I want wind go back, but also fear Qionglouyuyu, standing above the crowd. Su Shi’s voice from the side expression of the current situation of China’s ice wine. Icewine is currently doing business in China, are facing a common problem: the original Ice wine is a wine boutique, but consumer awareness is not enough, resulting in many consumers do not buy it. Price is high, leading to stagnant sales; brand weak, leading to a real drinking ice wine consumers do not necessarily vote for you. Dry red wine is difficult to do, do Icewine harder! Icewine belonging to sweet wines. Its production by the grape cultivation, raw material species and climatic conditions severely restricted, and only with a suitable ‘micro-climate’ or ‘micro-climate’ regions can produce ice wine. As the output of small and demanding process, therefore, Icewine are representative of high-end wine products. From the world’s view, Germany and Canada, ice wine brands of the most competitive, but also has the best reputation. However, the world annual production of ice wine, but also about 1,000 tons. So, ice wine is not supported by volume. This is mainly due to the scarcity of raw materials Icewine. Real ice wine in China is capable of producing enterprise is not much, mainly Tonghua, Moga, Asian Red, Changyu, Qilian, Changbai Mountain and so on. Ice Wine Although the future development trend, but because of various restrictions, lead to the production company can not rely on Icewine Icewine to survive. But companies continue to develop after all, the market is not without its opportunities, in 2007, our ice wine enterprises should adopt strategies to successfully break through it? First, the embarrassment of the status quo Icewine Domestic ice wine can be divided into three categories: First, the traditional craft brewing imported authentic ice wine, mainly from Canada, Germany and other countries, like Canada, Longlift br