Cracked white wine marketing problem - white wine marketing channels from which to start-.docVIP

 PAGE \* MERGEFORMAT 7 Cracked white wine marketing problem - white wine marketing channels from which to start? During the consultation practice, many liquor companies are always asked the same question: do now, what then is the channels from which to start? Competition less intense, from the restaurant started, there is a new brand Longtanhuxue; from supermarkets started a huge season before slotting allowance and only slowly came to the sales to liquor companies for ages; from wholesale and retail beginning messy market management and the weak price system allow enterprises to miserable. So many channels, as if there is no new brand of foreign interference, and settled a place! A result, many liquor companies in the absence of a clear channel strategy, when it hastily reached the market, resulting in marketing strategy mistakes. Select channels from which to enter the market, we must first understand the impact of channel selection liquor business market factors. 1, the enterprise’s resources for the choice of channels to play a decisive role. Any access to regional markets, liquor companies must be based on sales planning, fund size, distributors and its own sales force capacity management capabilities to determine the channel access strategy. If we ignore enterprise resource situation, blindly into the brand strategy is not suitable sales channels, waiting for business failed. For example, very early stage in the promotion of Coke, according to the actual situation of enterprises to enter the secondary market and the vast rural market, relying on the traditional wholesaler has laid a drink empire Jiangshan; rice floral wine when entering the market, using entry-level cities the wholesale channel strategy, by encircling the cities from the sale of the siege, and achieved impressive sales. Some smaller brands, the brand founded in the beginning, ignoring the lack of corporate resources in a vain attempt to enter the national market, access to all sales c