Customer Service - Brand distorting mirror.docVIP

 PAGE \* MERGEFORMAT 7 Customer Service - Brand distorting mirror Last month, a friend replace the mobile phone may be bad luck, within 20 days of trouble with even by mobile phone for two N3806, combined with the original mobile phone before purchasing the maintenance, customer service center for the three representations, deep feelings. Customer service corporations are after-sales department , but it is a further extension of sales and the consumer experience of counseling centers. in the marketing chain, not being taken seriously, most businesses will be designated to the production department, technical department or public relations department. marketing department is more than by all means sell products, and after-sales department Zeyi their own interests at the core, multi-service products to sell additional services and spare parts for commercial interests and corporate subsidies. does not seem directly related to the two departments, but the brand has in the two sectors have different focus and roles. in the marketing department, to beautify and enhance the brand is incumbent upon the work of highly respected. but in customer service, consumers have a misunderstanding of the brand with emotion and anger come disgusted with the attitude of the product from , customer service work is good or bad, pros and cons of brand reputation, a great influence on trust, it looks like a distorting mirror, the brand has already damaged repair, elimination of misunderstandings have effect, but also because of customer service and in the minds of consumers destroy the brand in the possibility must not be taken lightly. Different industries have different customer service organization. Roughly divided into telephone customer service center, installation, repair and maintenance centers, technical support center, expert services center. No matter what customer service means, we must closely around the brand, focusing on product features and performance to start, with c