Customers torture - because they like to.docVIP

 PAGE \* MERGEFORMAT 6 Customers torture - because they like to See that this subject inevitably there are doubts whether the author of Comrade mind which strings of the wrong. Now, in the customer-oriented gradually accepted by the vast number of companies, but also a higher level, dedicated to the pursuit of customer loyalty when, shouting slogans such as it is deviant. Duan Yi, I can not so without putting the world to take this condemnation and the loser is the famous big marketing experts, marketing professor at the University of Ulster in Northern Ireland, the United States visiting professor at Northwestern University斯蒂芬布朗 (Stephen Brown). Regression Marketing (Retromarketing) to subvert the mainstream of Marketing Professor Brown, published in the October 2001 ‘Harvard Business Review’ on the ‘torture customers’ a text of opening brings us regarded as a model, modern mainstream marketing of the Bible, ‘customer orientation’ stepped on the foot. In his view, customers do not know what they need, and now do not know and will never know. Thus, picked up the pace to go along with corporate customers, the product must Bicibici, the market will thus become a backwater, enterprises should not even think of any major Offer. In his view, customers do not wish to pay homage to their businesses, they would rather be teased, was delicate, exotic and difficult to satisfy the desire of torture. Therefore, the Brown Professor of trying to subvert the return of the mainstream marketing marketing (Retromarketing), calls for a return to the past, relying on creativity and personality dominate the market, marketing style. Professor Zheng Brown made so that we may sound as if it were conducting brainwashing. Faced with a business are racking their brains to consider how a customer willing to pay the price, convenience of purchase channels, like the time for provision of goods, however, Professor Brown shook his head, said: Do not go to service needs, so they create a