Danger- The third-line brand Qipai Tour.docVIP

 PAGE \* MERGEFORMAT 8 Danger: The third-line brand Qipai Tour Star endorsements, sports marketing, strong media advertising, which is the usual three resort Pepsi, but these have also been realized in Jinjiang enterprises play a very different is that Pepsi soft drinks in China once again shown leadership brand position, market share almost equal to Coca-Cola, The Jinjiang public enterprises is far from the brilliant imagination: Ya-off V9 no brand this year the city unable performance Qipai camp or stay in three-line brand wander, Anta difficult to improve the performance of such phenomena are worth pondering. If we say that there are some sports drinks can also link with the people in motion a large number of sweat due to the need to add water, then candy, casual clothing and suits any connection with the sport does not exist. Pepsi’s advertisement in the star is always a supporting role, in the advertisement please F4 shooting left the deepest impression is that Pepsi consumers, while Jinjiang many products advertising was even more eye-catching ring is a star, in the men’s advertisement Qipai Jet Li After the wonderful performance of the sentence thrown Slogans. Pepsi in China, or even close to the regional publicity costs, some enterprises in Jinjiang, but why repeated efforts of enterprises in Jinjiang are still unable to obtain a good break it? Mentioned that these Qipai is undoubtedly the most worthy object of study, one of nineties began to build its brand of the road, sponsoring sports, CCTV advertising. In 2002, the annual cost of all the publicity of millions. But the years of huge investment, in exchange for the taking of the second and third-line market segment share in the three-line brands, according to the information indicates that the brand value is far less Ningbo Youngor, Firs and so on. A pair of scissors, a sewing machine, bolt of cloth began Qipai career, and now is that it is already an area of hundreds of acres, the annual sales o