Dealer how to plan their product mix.docVIP

 PAGE \* MERGEFORMAT 8 Dealer how to plan their product mix Now, large or small dealers, choose a product to quickly realize huge profits within a short time is impossible. The market has now forced the dealers are also required to stop and, like a camel enterprises to run their own companies, manufacturers of products in the proxy to have their own goals, do a down-market. Authors conclude that in light of practical experience, to plan their own product mix dealer trilogy. Select product, to operate their own To do anything, we must first understand their own in order to develop steadily. Dealers select products as well, understand their financial strength and social resources, particularly social resources is China’s current market experience is especially important. I will choose the first dealer to do a simple product set out a number of purposes. 1, give full play to operating platforms and social resources of energy Believe that every one from the traders have a certain part of their own resources, the old dealer in the network formed its own distribution chain of products, the new retailers in friends and social resources have a certain supply chain. Like pay for food, like sugar amp;amp; distilling tradition of dealers operating in their own region is mostly dominated by traditional distribution network, the choice of product focus is a big circulation, the product price is not high mass fast moving consumer goods, the purpose is to give full play to its own network platform. With the factory in recent years, more and more attention to marketing terminals, like the alcohol industry, the price is higher than before, and end-consumer more and more. Traditional wholesale distributors that want to choose such a terminal-based consumer products, if you do not adjust the operating principles, there is no ability to do a good job. In this case, pouring some on a wide range of social resources have a new distributor, most of them do not have business expe