Decomposition of hypermarkets and supermarkets investigation actions.docVIP

 PAGE \* MERGEFORMAT 6 Decomposition of hypermarkets and supermarkets investigation actions With the development of retail formats in recent years gradually matured, the domestic retail sales of consumer goods were tested level of sustained growth, especially in hypermarkets and supermarkets, represented an increase of proved its vitality and influence of China’s retail industry force. After ten years the development of hypermarkets and supermarkets to promote through the integration of retail and enterprise development in China to promote the role is very clear, the scale and distribution capabilities are greatly enhanced, so that the hypermarkets and supermarkets in the Chinese retail Development of the status and influence can not be ignored. So we have every reason to believe that the future development of China’s hypermarkets and supermarkets is bright prospect! So for the liquor brands in terms of sales, brand influence, or the brand pull of it, hypermarkets and supermarkets in the development of the liquor brand will become increasingly large role. The so-called hypermarkets generally refers to the business area of #8203;#8203;5,000 square meters of retail supermarkets, supermarkets generally refers to the business area of #8203;#8203;2,500 square meters of sales area, with their liquor brand development role is growing. They began to Relying on a strong position crowded upstream manufacturers and suppliers, such as: high costs (into the store charges, bar charges, Duitou fees, end frame charges, Dianqing fees, promotional fees, and major festivals there are many fine, etc., account a long period, part of more inter-independent, highly specialized and so on. Even if the cost of admission to spend a lot of sales, and sales do not necessarily large, even a year cost of the profit is not enough. But every link in the channel, large stores and supermarkets for consumers is high quality or high-grade, for the brand, is also a window to enhance the brand i