Decoration materials products of channel strategy.docVIP

 PAGE \* MERGEFORMAT 7 Decoration materials products of channel strategy Decoration Materials products (kitchen equipment, lighting supplies, flooring, carpet, tile, stone, windows and doors, etc.) belong to the majority of consumer durable goods. But subject to a special real estate in China in recent years to speed up the development cycle, the real estate market expansion effect, decoration building material products are also in marketing with a number of fast moving consumer goods characteristics. In addition, the renovated building materials resources, raw materials, product category are mostly over the past two years, the prices of raw materials, resources, logistics and transport costs rising production costs brought about improvement. There are channels for the environment itself changes in consumer awareness of behavior change, have all contributed to the decoration building materials business class sales channels strategies need to be adjusted. Channels, changes in the environment First, outside the traditional sales channels, foreign domestic large-scale building materials supermarket is being spread from coastal areas to the mainland is increasingly grabbing the market share of traditional channels. Second, the traditional building materials market is also very fierce competition among a number of poorly managed building materials market has been, or face closure. 3, each in charge of urban construction departments to vigorously promote ‘houses all decorated’ policy, making decoration materials products engineering and sales increased dramatically. 4, the website sales began to play out its unique advantage of sales channels, especially Web Group buy in some developed cities have a certain impact. Fifth, China has become the world’s largest gap between rich and poor areas. Decoration materials from low-cost consumer products to the luxury consumer has a market, the corresponding result in all kinds of decoration material product line width of