Diane retail market in the Chinese market to accelerate renewed waves.docVIP

 PAGE \* MERGEFORMAT 6 Diane retail market in the Chinese market to accelerate renewed waves In 1992, our government liberalizing foreign access to domestic ban on the retail industry, Wal-Mart, Carrefour, Metro and other world retail giants in China, staking their claims, intense rivalry, hypermarkets, large-scale comprehensive supermarkets, warehouse-style membership stores, convenience stores, etc. of new retail formats continue to emerge, breaking with department store-based retailing of world domination by a single Yetai pattern. May 16, Beijing Shoulian Group and the Spanish Guardia discount companies in joint venture to develop a letter of intent signed Guardia holding 65%, the first joint 35% stake, while the Guardia Shanghai headquarters announced the latest early in 2003 50 discount stores will be fully open, which means that in the Chinese market has been in place, the main business area occupied Europe and the United States an international chain of discount seats will fully participate in China’s retail market of fierce contention. I served as a manufacturing plant involved in the negotiations Guardia own-brand products, special writer on the Dia discount store business model, features and advantages, the Chinese market objectives to be analyzed with reference to domestic business people! 1, Dia Overview Dia is a major international chain of discount food business groups, under the European first, the world’s second world retail giant Carrefour. It was established in 1979 in Spain, in 1993, after entering Portugal began a rapid international expansion path in 1995 to enter Greece, in 1997 into Argentina in 1999 to enter Turkey, in 2000 entered France in 2001 to enter Brazil. In Spain, Greece, Turkey, Argentina and Brazil, the Dia discount stores unified use of the Group’s trademarks, while in Portugal, France, were used and to identify its discount stores. Diane from its inception, in all self-service stores have created a sales growth, store o