Die in home building stores.docVIP

 PAGE \* MERGEFORMAT 12 Die in home building stores Faced with the impact of the mobile Internet, to follow or fight? Which is the traditional store retailers are considering. Whether o2o mode or Taobao Mall, consumer behavior change, more and more young consumers choose to buy online , brought to the traditional store fatal blow in the face of the mobile Internet, the manufacturers had to make a compromise, to find ways to get through a variety of online channels to encourage customers to buy online, this time the traditional retail terminal could not help but sigh, do we customer experience can only really become a place and doing nothing? The answer is no. First, we analyze rationally about the mobile Internet to the home building industry, the impact in the end how much? Biggest highlight of the mobile Internet is that people can always view products and place orders on the mobile terminal, how many customers will choose to use a mobile terminal to buy home building products? Perhaps the answer to this question can bring some confidence to the traditional retailers, that is due to the home building industry are ‘concerned about the degree of cold, high participation’ in the industry, customers have not previously renovation does not will focus on the industry’s brand and products, the results once the renovation phase the customer is basically empty brain went home building materials market, product, and they are in the vast majority of people learn while buying state is called high participation said home building product purchase is usually not considered a person can say, sometimes a table wife likes her husband does not necessarily like it, in order to a product in the store disagreement quarrel couple things occur. convenience and mobile Internet privacy, is not suitable for home building products, buying habits, so the impact on the industry of mobile Internet is far not so crazy discussion. The second point to note is that not all home building