Differentiation- Imported wine Blue Ocean Way.docVIP

 PAGE \* MERGEFORMAT 8 Differentiation: Imported wine Blue Ocean Way China’s imported wine market got a late start. If Custer in 2001 from France into the Chinese market begin to run, then the original large-scale imports of wine into the Chinese market only eight years. After eight years of development, China’s imported wine market has entered a new period of rapid development. A lot of imported wine to do My friends all say it is a Blue Ocean market. But the import wine market is really is a blue ocean do? Imported wine: Blue Ocean or Red Sea? For imported wine market has great potential, but in a period of rapid growth, combined with opaque pricing, profit margins are relatively high, so many of my friends say it is blue ocean. But it has a fatal problem is that low barriers to entry. It can be said that Ersanshiwan can do a brand’s national distributor. If on the liquor market, Ersanshiwan but even a second and third line brands fail to get the municipal power of attorney. Therefore, the wine market, although the blue ocean, but due to the low barriers to entry public practitioners, agents are countless. Shenzhen market, for example, almost all imported wine Meidong office where agents. I a conservative estimate, the Shenzhen market, agents have nearly a thousand large and small. At present, the circulation of the Chinese market various kinds of imported wine brands will reach as much as tens of thousands. Generally speaking, today’s wine market, China’s imports can be a ‘chaotic’ character sum. First, market concentration is low. In addition to Raphael and a handful of brand sales volume on 100 million, the vast majority of imported wine brand’s annual sales volume is 100 million or less. This is easily one billion and domestic sales of red wine is simply not a platform. Blunt to say, that sales of even the basic survival is difficult to maintain, let alone develop them. Followed by confusion in the market. This confusion mainly concentrated in tw